The United States Tennis Association Chief Revenue Officer Lewis Sherr commented on this year's event and on the mix between the older and younger players. "It's a huge boost to have players like Federer, Nadal, Djokovic as well, playing as well as they are late into their 30s," said Sherr speaking to Yahoo Finance.
"Serena, Venus Williams on the women's side still playing at an exceptional level. Fans want to watch those players playing. And there is a new crowd of players coming up who have the opportunity to test themselves against the best players of all times in many respects.
We really have a golden era. "Coco Gauff 15 years old doing incredible things at Wimbledon and hopefully she does incredible things at the US Open. A huge talent for us looking into the future. The reasons for a lot of tennis fans to be excited about the next generation.
Naomi Osaka, an incredible player, did an amazing job last year and she has won another Slam. She is also a Japanese player, which is interesting in terms of global popularity." On how they are planning to increase the interest, Sherr concluded: "As an organization, our job is to grow the game.
We are trying to bring more people into the sport. We invest $10 million a year in the grassroots. It's a marketing platform to engage kids. And we are starting to see the results of it this year." The US Open main draw will take place on Thursday at noon, defending champions Novak Djokovic and Naomi Osaka will be attending the ceremony.