Roger Federer shared with Vogue how he was inspired by some of the biggest tennis legends when it comes to fashion. The Swiss said: “Bjorn Borg was special for me. Stefan Edberg too—when I grew up, in the '90s, people like Sampras and Agassi had more of a baggy look, but he always looked cleaned up, proper.
And then as time went on, we all became more fitted again. Now it’s almost going back to a loose fit again, but I like the fitted, crisp, clean, good look with nice touches of details”. On what his strategy with On shoes is, Federer added: “I don’t want to throw anybody under the bus, but sometimes we try to be innovative and it just doesn’t work.
Especially with shoes on the court—the classic tennis shoes that we know from the '50s and '60s and '70s didn’t have to endure what shoes have to endure today, but somewhere along the way, tennis shoes became so bulky-looking and almost ugly because they had to endure sliding and wear and tear.
I thought that was a pity—I think you can make good-looking shoes that can handle anything. But some things just didn’t work—I look back sometimes and wonder why wasn’t there wasn’t more touch put into it—and it’s unfortunate, because tennis players change our collection maybe 10 times a year, and it’s a huge opportunity to work with”.