Roger Federer thinks he is experienced enough to help On shoes increase its popularity. The Swiss player said: "Living on the extreme on a tennis court, performance is something I take very seriously to avoid blisters, ingrown toenails, you name it, there are so many things.
There are also so many things a shoe can help you with: it can make you faster, it can make you comfortable, it can prevent injury. I think that with my 20-year plus experience and everything I’ve seen and done, I can really help On from that standpoint."
Asked about his favorite On silhouette, Federer replied: "This one I’ve got on right now (gestures to his orange On Cloudflow). I like a lot of white and black shoes at the moment, but sometimes I like [my shoes to look] quite crazy.
For me at the moment, the shoe has to be comfortable. I’m really not in the mood to have a shoe that hurts. This one works perfectly." Asked what he wants people to know about On, Federer concluded: "Be curious.
Go find out what the brand is all about, what their background is. It’s an interesting one — it comes from Ironman triathlons and running. Running sneakers have always told a very compelling story." The 38-year-old just wrapped up his professional commitments, both on the court and off it and has gone on a holiday with his family before resuming his off-season preparation for the 2020 season.