Roger Federer visited the Italian region of Liguaria to shoot a new TV commercial for Barilla, the world’s largest pasta producer, for which the Swiss legend has been the brand ambassador for the past few years.
Roger Federer shoots new ad on rooftop in Italy
Federer was pictured on a rooftop in the Italian region to shoot the new commercial.
The location for the commerical is the same town where two girls Vittoria Olivieri and Carola Pessina, aged 13 years old and 11 years old, rallied and traded shots from the rooftop of their respective buildings in a video that went viral during the initial days of the lockdown.
The commercial will feature the two girls as well besides Federer. At the time the video of the girls went viral, their coach Dionisio Poggi commented, "It was their idea. They know each other well, they’re friends, and they live in neighboring buildings”.
Federer's sponsors have been keeping the Swiss champion busy as he recuperates from his knee injury. He was also seen in the city of Ticino earlier this week where he was shooting a commercial for Mercedes Benz.
There is no word yet on when the new commercial will be released.
In May 2017, Federer’s signed an endorsement deal with the Barilla Group, the largest pasta company in the world with an estimated $3.7 billion in sales. At that time, Vice Chairman Luca Barilla, said, "For years it has been my dream that Roger could join Barilla in the fascinating mission of helping people eat better, in favor of their health and the sustainability of the Planet.
Now this dream has come true." The financial terms of the agreement were not released at the time but Forbez magazine estimated that it could have worth for as much as $40 million. At the time of the endorsement, Federer had said, "Barilla pasta and sauces provide the energy that I need to succeed on the tennis court and enjoy my family’s favorite activities.
Pasta has been part of my daily diet for so many years that this partnership is a natural." Roger Federer has won 20 Grand Slam singles titles—the most in history for a male player—and has held the world No.
1 spot in the ATP rankings for a record total of 310 weeks (including a record 237 consecutive weeks) and was the year-end No. 1 five times, including four consecutive. Federer has won a record eight Wimbledon men's singles titles, six Australian Open titles, five US Open titles and one French Open title. He is one of eight men to have achieved a Career Grand Slam.