Roger Federer is one of the most successful athletes in the history of sport, having contributed more than anyone else to increasing the popularity of tennis around the world. In addition to being able to count on an extraordinary natural talent, the Swiss phenomenon also has an invaluable team to support him.
The super team of the 20-time Grand Slam champion not only includes his family, his coaches and his physical trainer, but also his agent Tony Godsick, known as one of the wittiest minds in the business. Godsick has in fact demonstrated tremendous business acumen over the years, helping King Roger to conclude numerous million-dollar sponsorship deals with very prestigious sponsors.
In a recent interview with 'Dartmouth Alumni' magazine, Rafael Nadal's agent Carlos Costa explained how Godsick convinced Gillette to sign a profitable deal. The story dates back to 2006, when Federer became the author of one of the best seasons of his career by winning three out of four Grand Slams.
Tony then decided to bring golf superstar Tiger Woods, former Gillette ambassador, into Roger's box during the US Open final.
Carlos Costa on how Tony Godsick helped Federer
“They brought Tiger Woods into Roger Federer’s box,” Carlos Costa told the Dartmouth Alumni magazine.
“I believe that there are two types of agents in our industry: those who think small and those who think big. Tony is one of those who thinks big and will never accept a ‘no’ for an answer." Together, Federer and Tony Godsick have also created Team8, a sports management agency that is behind the wildly successful Laver Cup event.
“Roger is an extraordinary human being as it relates to relationships,” Godsick said. “Not many people are as engaging and charismatic as he is. He makes it fun”. Roger Federer on his part believes that mutual trust and common goals have been the key factors that have contributed to their successful relationship.
"Tony and I have been working together for more than 15 years," Federer said. "We have developed a good sense of trust to make sure we are aligned with the same goals. It’s not about him and it’s not just about me.
We have grown together." There is no official confirmation about the return of Federer right now. However, Graf believed that Federer would definitely play at the Dubai Tennis Championships in March 2021. Federer certainly doesn’t have a great record at the US Open or the French Open in the last decade.
As he is not playing the Australian Open 2021 now, he will surely be targeting the Wimbledon Championships 2021 now. Will Federer be able to lift his 21st Grand Slam title in 2021?