For almost 20 years, Roger Federer has been the synonym for Switzerland, representing his country at four corners of the globe and becoming the most recognized person from this small but beautiful European country. Famous for its wild and beautiful nature, Switzerland has been one of the most desired tourist destinations for those who like winter wonderlands and the unique experience during the summer.
Because of the pandemic, the Swiss hotel sector recorded a 40% drop in overnight visits in 2020 in comparison to 2019. Also, foreign demand fell by 66%, as tourists had to stay in their countries without traveling. To help his country, Federer has begun a long-term collaboration with Switzerland Tourism to promote its "energizing nature" and attract visitors from all over the world.
Communication activities will start in April, focusing on European cities followed by the USA and the Asia Pacific.
Roger Federer and Switzerland Tourism will promote country in Europe, USA, Asia.
Federer's profits will go to his foundation that helps underprivileged children in Switzerland and his mother's native country South Africa.
They will also use the funds to build Switzerland's playgrounds. A series of short clips will showcase Roger Federer's favorite places in Switzerland on MySwitzerland.com, offering visitors a chance to explore Switzerland through his eyes.
Federer has been the most accomplished Swiss athlete in recent decades, claiming 20 Major titles and spending 310 weeks on the ATP throne between 2004-2018! Roger's latest Major crown came at the Australian Open 2018, playing well to challenge much younger opponents and finish the 2019 season in the top-3.
Last year, Federer experienced a knee injury that required two surgeries in February and May, keeping the Swiss Maestro outside the court for 13 months! Federer returned in Doha a few weeks ago and will compete again on clay ahead of his beloved grass swing in June and July.
"I've always felt like I've represented Switzerland, not just through the Olympic Games or team competitions. I've been very proud to do that for the 22 years that I've been on tour. I've always felt like an ambassador to the country, so to do this was a logical step.
"I have been all over the world, and my favorite place has always remained Switzerland. It's the country I miss the most when I'm traveling," Roger Federer said.