Roger Federer is a registered trademark. The Helvetian has now been appointed ambassador for the Swiss Tourism Office, with the aim of attracting tourists to the country after a massive drop in travelers in the wake of the coronavirus pandemic.
Federer, 39, shows the highlights of his country on the website myswitzerland.com. Marketing activities to attract visitors will begin in April in other European cities and then continue in the United States and the Asia-Pacific region.
about: blank «I was all over the world. Switzerland has always been my favorite place. It is the country that I miss the most when I travel,” said the winner of 20 Grand Slam titles. “There is always a Swiss flag when my name is mentioned.
I was always very proud of that in my first 22 years on the tour, and it will always be that way,” Federer concluded. The proceeds that Roger Federer will receive for being the figure in this campaign will go to his Foundation, which supports educational projects in Africa and Switzerland.
It should be remembered that this month, Federer surpassed 1,100 weeks in the Top 100 of the ATP world rankings and is an absolute record, with 21 and a half years in that strip of the list, followed by the retired American Andre Agassi, with 1,019.
The Swiss held the 310-week record as world No. 1, but Serbian Novak Djokovic took that privilege away from him three weeks ago. His goal is, after his recent return to Doha, to go back and pick up the pace of competition with a view to Wimbledon and the Tokyo Olympics.
In a recent interview with B92, Novak Djokovic’s father Srdjan Djokovic took yet another shot at Roger Federer. Srdjan expressed hope that Federer keeps playing on the tour, just so that Novak can increase his head-to-head lead over the Swiss.
The 60-year-old replied in the negative, but he did point out that players like Roger Federer, Rafael Nadal and Novak Djokovic cannot be on the best terms personally given that they are such fierce rivals on the court.
Djokovic's father on the Big 3
"I don't notice (the animosity) anymore," Novak Djokovic's father said.
"The three of them are the best players in history, they pulled each other (forward). That's the only way to look at them (Roger Federer, Rafael Nadal and Novak Djokovic). It's very difficult to be friends with someone with whom you fight for No.
1, for titles, for money." Srdjan Djokovic then proceeded to give his thoughts on his son’s US Open disqualification. "I do not support what happened," Srdjan said. "It was an accident, a woman was beaten.
It happened to Federer, Nadal, and others, but no one was disqualified like Novak. Not only do they not have respect for the best in the world, but the opposite."