When two world stars like Roger Federer and Robert De Niro work together, a successful product can only come out. And this is what happened for the promotional spot created by Switzerland Tourism, of which the tennis phenomenon is an ambassador.
To sponsor the beauties of the country with a view to the summer, it was decided to involve a cinema legend in addition to the eight-time Wimbledon champion. "I was really excited to do a worldwide campaign to invite people to discover what Switzerland has to offer, because I am very proud to come from such a fascinating country", the words of Federer, protagonist in the video, online and available throughout the world, lasting a minute and a half.
Video that sees the Swiss trying to persuade De Niro to take part in a film shot about Switzerland. However, the actor's response is negative, since "there is no action, it is too perfect a country" And so, while the images of the Alps, lakes, cities and unspoiled nature pass by, the Hollywood star declines the invitation, advising Federer to try to involve Tom Hanks.
And in conclusion, the message: "When you need a holiday without 'drama', you need Switzerland", to underline how, in times of Covid, the country is a safe and peaceful destination. "This touch of Hollywood in our campaign will draw more attention to Switzerland and its spectacular nature," commented Martin Nydegger, director of Switzerland Tourism.
The collaboration with Federer will see other joint projects in the future, but in the meantime, on MySwitzerland.com/Roger, you can already find all the personal tips on Switzerland from 'King Roger' Former pro Filippo Volandri recently gave his views on what sets Roger Federer apart from Novak Djokovic and Rafael Nadal.
Volandri also spoke at length about the Next Gen takeover, particularly focusing on compatriot Jannik Sinner.
Filippo Volandri talks about Roger Federer
"He (Roger Federer) is as he is seen on and off the court," Filippo Volandri said about Roger Federer.
"It (his tennis) is technically and biomechanically perfect. And the fact that he is more emotional which when compared to Nadal's and Djokovic's perfection makes the audience love him more." Speaking about the future of tennis, the Italian Davis Cup captain admitted that we are unlikely to witness another era as strong as the one comprising of Roger Federer, Rafael Nadal, Novak Djokovic and Andy Murray.
"They will become (top players)," Volandri said. "Today you become more professional much earlier, already at 18-19 years you tour with mini teams, you have everything available to grow. Of course having an era with champions like Federer, Nadal and Djokovic, and I also add Murray, is probably unrepeatable. But tennis will soon have new heroes."