Serena Williams enters the NFT world!

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Serena Williams enters the NFT world!

Serena Williams enters the world of NFTs! The American tennis champion has made its official entry on the board of Sorare, a French fantasy soccer startup with blockchain that recently closed a 680 million dollar loan. About this deal, Serena said: "NFTs have the potential to be the tool that will bring equity and investment into women's sports.

I am thrilled to start working alongside Nicolas Julia and the entire Sorare team, because they understand the relationship between athletes and fans like no other in the industry, and I believe Sorare will set the culture and tone of the future of sports entertainment.

" Nicolas Julia, CEO of Sorare, added: "Serena is one of the most important figures in sport and culture, who has redefined the figure of the athlete and the modern entrepreneur, also thanks to the unprecedented success of her investments in several new realities.

The strategic advice Serena will bring in building one of the most iconic sports entertainment brands is invaluable. I am thrilled to have her on the team. " In 2022 alone, the company entered into agreements with 230 soccer teams around the world, with a new goal: to also include women's soccer and new sports categories.

We are talking about a company with over one million users around the globe. Serena will provide advice on the development of the relationship with athletes and on the strategy that the company will have to adopt to expand into new sports categories with the aim of making the new generation of the blockchain-based network, the Web3, more inclusive and diversified.

Serena's career

Serena Williams has won 73 WTA singles titles: 23 of these are Grand Slam events (absolute record in the Open Era, men included), making her the second player ever to have won more Majors in this specialty behind only Margaret Smith Court, with 24 .

She completed the virtual Grand Slam, which consists in winning four consecutive Slams not in the same calendar year, twice (in the two years 2002-2003 and 2014-2015). She has also won five year-end Master Cups and 19 Premier category tournaments (6 Premier Mandatory, 6 Premier 5 and 7 Premier), as well as 21 Tier I and Tier II titles and a gold medal from the London Olympics in 2012 against Maria Sharapova.

Not only in singles Serena Williams can boast numerous victories, but also in women's doubles and mixed doubles, where there are 16 other Grand Slam tournaments: 14 won with her older sister Venus and two in mixed doubles, both obtained with Maks Mirny in 1998.

To these successes must be added three other gold medals at the Olympics, all won together with Venus, a Federation Cup and two Hopman Cups. In 2021, Serena missed the US Open due to a hamstring injury which she got at Wimbledon.