Serena Williams has expanded her assets exponentially in recent years, thanks not only to the prize money won on the tennis courts across the globe, but also thanks to sponsorships and all the investments she has made. Serena Williams and Lincoln, for example, are in their fourth year of partnership.
Previously, Serena was the face of the British car manufacturer Aston Martin to which she had worked for some commercials destined for the American market. But from 2016 Serena changed, lending her face precisely to the Lincoln Navigator L, where she represented the US Open of that season.
Speaking of Lincoln Navigator, Serena said: "This is mine, I bought it!" Her commercial became a smash hit in 2017, which also aired during the Superbowl final. Since then, Serena has been traveling exclusively in Lincoln.
The Dearborn company owned by Ford for a century now, has renewed its contract with Serena for another season. At the US Open 2022 Serena should arrive with a completely new model, designed especially for her, connected to an HD camera, and with an internet system thanks to which the American star can safely make video conferences.
Serena should finally come back on the court for the grass-swing, precisely for the highly anticipated Wimbledon 2022. We recall Serena is out of the court since Wimbledon 2021 first round, when she got an injury who forced her to withdraw from the London Slam.
From that moment she never came back on the court.
Williams has won 73 WTA singles titles, including 23 Slams, behind only Margaret Smith Court, ahead of her with 24 Slams. Serena has completed the Calendar Grand Slam, which consists of winning four consecutive Grand Slams not in the same calendar year, twice.
She has also won the WTA Finals 5 times and the gold medal won at the London Olympics in 2012 by beating Maria Sharapova. Serena has also won 16 Grand Slam tournaments in doubles and mixed doubles: 14 won with her older sister Venus and two in mixed doubles, both obtained with Maks Mirny in 1998.
To these successes must be added another three gold medals at the Olympics, all won together with Venus, a Federation Cup and two Hopman Cups.