Serena Williams 'proud' after helping UK sports platform score more than €56 million



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Serena Williams 'proud' after helping UK sports platform score more than €56 million

23-time Grand Slam champion Serena Williams and Jamaican sprint legend Usain Bolt joined forces to help UK-based sports platform Let's Do This raise more than €56 million. Williams, one of the greatest players in tennis history, says sports can have a positive impact in many ways and she is thrilled to be supporting Let's Do This, a platform that has the goal of helping people access easier running, cycling and swimming.

"I love sport and have seen first-hand the positive impact it can have on people’s lives. But many people are often held back from discovering sport and the benefits it can bring them. 'Let’s Do This' breaks down this barrier by allowing people to discover new ways of keeping fit, encouraging them to push themselves, and providing a sense of community and camaraderie in the process, irrespective of fitness levels.

This is a mission that I am proud of – bringing more people together through the power of sport,” Williams said.

Williams invests in Let's Do This

Sam Browne, the co-founder and CEO of Let's Do This, says the platform has big goals and he was grateful for the support of the tennis great Williams.

“The global sports endurance market is worth an estimated $18bn and, with face-to-face events finally a possibility again after a long hiatus, we know this is only set to grow. As a business, not only are we passionate about sports and live events, we know what it takes to make them a true success, which is why so many organisers already trust us to grow their events.

Excitingly, sport is just the beginning for Let’s Do This too. Thanks to the funding and support from our investors, we plan to extend into further verticals in the live events and experiences space – continuing on our mission to bring people together through momentous experiences”.