Venus Williams beats Serena on “fashion court” after exciting glasses launch
by CLAUDIU POP | VIEW 21216
Venus Williams became the first of the Williams sisters to launch a glasses collection as her company EleVen has partnered up with Look Optic to create a collection that will be available starting August 18. As we know, both Venus and Serena own fashion brands, so why won’t we compare them.
After all, the competition on the tennis court was fierce between them. On this note, although Serena Williams’ S by Serena brand has more prominence given the tennis icon’s larger following, Venus’ EleVen has won the glasses race because S by Serena hasn’t yet announced an eyewear collection.
"Partnering with LOOK OPTIC and working with their team was a very collaborative experience. They truly understand EleVen's commitment to creating products that empower you to look and feel your best. With any product we design, we want to be sure we are delivering nothing but the best for our consumers - this capsule is no exception, and the final product is something I'm excited to not only wear, but see you in as well!" said Venus Williams.
About Venus Williams’ new glasses collection
According to the official press release, “LOOK OPTIC's first metal frame, "Muse," was designed with attention to detail and a dedication to versatility.
The frame's unique half-rim design was born to stand out - and add a tinted lens into the mix and consumers have a modern classic with a luxurious edge. The frames themselves are high-performance quality yet super-lightweight, designed with the same TR-90 material used to make sports glasses.
The LOOK OPTIC x EleVen by Venus Williams Muse Frame, made from 100% recycled materials, is offered in four lens options, readers ($82), tinted readers ($98), blue-light ($92), and sunglasses ($98), and is available is plano lenses and magnifications”.
To shop the collection and learn more about the partnership, visit Look Optic’s and EleVen By Venus Williams’ official websites.