Alexis Ohanian enables fans to auction for players’ shirts, partners with Messi
by CLAUDIU POP | VIEW 8517
Serena Williams’ husband Alexis Ohanian announced that the start-up his fund invested in, AC Momento, partnered with big names from the world soccer, among which is Lionel Messi, to enable fans around the world to bid for their favorite players’ shirts.
“From players like Leo Messi and Thierry Henry, to clubs like AC Milan and Atletico Madrid, AC Momento has partnered with some of the biggest names in world football to bring match-worn shirts into the hands of fans.
There’s a big emphasis on the stories that match-worn shirts hold that other asset classes just don’t have. And on Momento Market, you can even bid on match-worn shirts LIVE while watching the game. Next thing you know, you could be holding that in your hand, reliving the story of that particular player in that particular match.
Excited to see AC Momento grow + build on this amazing football ecosystem where everyone wins - clubs, players, and fans,” said Alexis Ohanian on Instagram.
The story of a Messi shirt
AC Momento described the story behind a shirt worn by Messi to show what can drive fans to collect shirts. “Debuting in their 2-1 win v Kawasaki Frontale during their tour of Japan, Paris Saint-Germain's collaboration with Japanese designer Verdy fit the occasion like hand-in-glove.
The designer's work has taken him from a football-obsessed teen scrawling Black Flag album covers (or Raymond Pettibon or Gang Green covers) in notebooks with his mates in Osaka to his icon Vick — a black-and-white character that's either a "hybridized rabbit and panda mascot" or "some sort of unidentified breed of dog", depending on who you ask — gracing the numbers of Mbappé, Messi, and co.
on home* turf. Verdy's label Girls Don't Cry started with a $100 and T-shirts made as a present for his wife, and now GCD and his other label, Wasted Youth, are two of the most sort-after around. You can't beat a wholesome success story like that**.
(*well, adopted home turf, since Verdy moved to Tokyo in 2011) (**maybe if PSG were playing Tokyo Verdy, but we can’t have it all),” AC Momento wrote on Instagram.