Serena Williams joins financial services firm Consello

Serena Williams will work with both clients and portfolio companies

by Lorenzo Ciotti
Serena Williams joins financial services firm Consello

As reported by the Wall Streat Journal, Serena Williams joins investment and financial services firm Consello Group as a senior advisor. Consello was started by Declan Kelly, who was chief executive of consultancy firm Teneo until he resigned in 2021 after behaving inappropriately at a charity event.

The company has offices in New York, London and Miami. Serena Williams will work with both clients and portfolio companies. Williams, a 23-time Grand Slam tennis champion, founded her venture capital firm Serena Ventures in 2014 to invest in companies that have underrepresented group founders.

Also according to the Wall Street Journal said NFL superstar Tom Brady is also a partner of Consello, signed in April last year. Not only that, because former Citigroup co-head of mergers and acquisitions, Mark Shafir, will also join the company.

Serena left tennis at the US Open 2022

Serena Williams has undoubtedly been an icon of women's tennis throughout her splendid career, giving so much to the movement and to the rivals themselves with her enormous talent and achievements.

The US champion recently retired from the world of sport, after having rewritten a series of records, including 23 Grand Slam titles out of a total of 73 in the WTA Tour, an absolute record in the Open Era, including men too, given that the Spaniard Rafael Nadal is currently stuck at 22.

After a year away from official competitive tournaments, the US made herself seen again by fans from all over the world at Wimbledon, thanks to a wild card granted by the organizers. In that circumstance the 41-year-old gave her all but she immediately stopped in the main draw after a great battle.

In Toronto she manages to win a match before being eliminated by Belinda Bencic, while in Cincinnati the most fit British Emma Raducanu, already winner of the US Open 2021, gave her nothing, beating her in two quick sets.

Just in New York she bids farewell to tennis, paying homage to the crowd first of all with some incredible performances. She hits the first success on Kovinic on her debut and then gives herself a ticket for the third round, settling number two on the draw Anett Kontaveit in three sets.

Aija Tomljanovic then did not leave her a chance at the end of a very tough challenge and greeted all her fans in tears.

Serena Williams