Serena Williams has been appointed as the chairperson of the board of advisors of the digital media organisation OATH, it was announced on Monday. The former world no. 1 expressed her joy and excitement for her new off-court role. 'I am on a continuous mission to challenge myself and others to take big risks,' Williams said. 'Serving as the chairwoman of Oath’s board of advisors allows me to bring to life my goal of standing for inclusion -- whether for black people in tennis, women in Silicon Valley, or creating clothes that fit every body type. I look forward to leading and learning from this team, and helping as we work together to build brands that ignite passion in people around the world. My oath is: perseverance, determination, pioneer.'
Serena will be joined by Russell Wilson, Tamika Catchings and Ciara among others, who are the founding members of the board. 'As we look toward the future of Oath, it is critical for us to have the best minds, best talent, and best connectors in the world advising us on being globally competitive,' said Oath's CEO, Tim Armstrong. 'Oath's board of advisors, led by chairwoman Serena Williams, represents the leadership, creativity, work ethic, and philanthropy we aspire to as a company and they will help us make Oath a company unlike any other.'
Each of Oath’s board of advisors will help the company add on content applicable to their respective professions. They will also help promote philantrophic activities by making contributions, both in terms of money and in terms of volunteering, to areas of their inidvidual choice.