Women need to use their power to create a change, says Serena Williams


by   |  VIEW 3901
Women need to use their power to create a change, says Serena Williams

Serena Williams featured in the Super Bowl spot ahead of the upcoming match that will take place on Monday. The American player defended the women's rights as she usually does. “At such a pivotal time for women across the globe, this commercial seeks to inspire all of us to seize opportunity wherever it presents itself.

I want women to feel empowered to find their voice and use the power within to create change, to lift each other up, and to never let the world tell us we can’t—because we can, and we will", said Williams.

Williamson praised the 23-time Major winner's role into women's rights: “She has built the life she wants to live; a life that transcends the court. People will see a different side to Serena when this ad goes live, and I would attribute that to an all-female team working on it”.

Whitney Wolfe Herd, Bumble CEO and founder, added: “If you seek to create drastic change, you must often take a drastic step. By disseminating our message to the masses in this way, we are aiming to leverage this cultural moment widely considered to be male-dominated and flip the narrative to show that no matter the playing field, we are here, and we will be heard”.

Serena will play the BNP Paribas Open in Indian Wells next. ALSO READ: Rafael Nadal: Worse players than David Ferrer won a Grand Slam title