Serena Williams invests in plant-protein based food brand


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Serena Williams invests in plant-protein based food brand

Athletes build their game with practice, but nutrition is one of the pillars of good on-court evolution. Either in order to prevent health issues, maintain an effective rhythm, or heal physical struggles, prime food is crucial for tennis players to keep their performance at maximum levels.

Serena Williams, with her vegan-leaning diet, knows a lot about it. After discovering that the muscle inflammations she suffered from could be healed by getting rid of all meat and dairy-based products in her diet, Williams followed the example of Billie Jean King et Chris Evert and adopted raw-food centred habits.

Nuts, beans, lentils, and sprouted quinoa are the core of her diet when on the tour — but on breaks, she still eventually indulges some light cravings. “I drink a lot of fresh fruit juice, and a lot of herbs juice too,” said the 23 Grand Slams titleholder.

Consequently, her most recent investment in the American brand Impossible Foods does not come as a surprise. Impossible Foods produces “plant-based protein meat”. From tacos filling to burger patties to meatballs, the brand creates vegan substitutes for non-carnivorous people, using soy proteins, coconut oil, and other natural ingredients.

Recently, the alternative-meat producer has organized a fundraising campaign to sustain the growing requests to its industry — due consumers’ preference of plant-based protein for health and environmental impact reasons — and World No. 11 Serena Williams was among the celebrities who donated to help to collect a healthy amount of $300 million.