In an interview, Andy Murray's mother Judy commented on how women's tennis will look like once Maria Sharapova, Serena and Venus Williams have retired from the sport. "I think you need your top ones that everyone identifies with within the sport and out of the sport.
Women’s tennis has been very fortunate over the last 15 years or so with Serena, Venus and Maria Sharapova in particular because they are global superstars of sport and they happen to be tennis players. They have created huge profiles for themselves and the sport itself because people who don’t play tennis know who they are because they’re in fashion magazines, they promote big brands, they’re on tv and whether it’s sitcoms or chat shows or whatever, they are huge, huge profiles.
"I think they will be very missed when they are not there. We need somebody – and maybe not just one, but two – to actually fill that gap when they’re no longer there. But I think that women, you know, are never as good at pushing themselves forwards, they never have as much confidence to do that so it’s understanding the need to grow your profile, grow your sport and also the whole giving back thing.
Getting involved, what’s the next generation? Tennis has given you a great life. So to give back to stay healthy for the longer term is also important."