In a conference call the Rogers Cup Tournament Director Karl Hale commented on the success of the Toronto women's event this year. Serena Williams came back to compete there for the first time since 2015 and the local crowd favorite Bianca Andreescu won the title.
"This is absolutely the dream final scenario we could have had", said Hale. "The whole week building up to this has been exceptional: the player field, the quality of the matches, the attendance, just the general atmosphere around the Rogers Cup.
Arguably our best tournament we've had in history. We're the largest one-week event in the world, Toronto, Montreal, the WTA event. The event is continuing to grow. I started in 2006, and my first term was 2017. So since then, it's been tremendous growth.
We're continuing to see that. We had our first sellout sessions on the women's side in over 20 years Monday, Tuesday, Wednesday, Friday night, yesterday, as well. So we're on track. With the success of Bianca, we expect the sport and the tournament to grow tremendously over the next five years.
Obviously, you know, for the fan it's the matches and the quality of matches. And we saw that from the very beginning on Monday night with the Sharapova-Kontaveit match and it continued through the whole week. The day sessions were doing into the night sessions, so the fans were ecstatic.
The player field was really strong. I mean, those are the two main parts. We look on the grounds, ticket sales are amazing. On the ground, F&B is up 40%. So in all areas we're seeing tremendous growth this year versus two years ago and years past."