In an interview, as quoted by Forbes, Serena Williams spoke about her job in business. The American player has some interesting investment portfolios. Doing so excites her a lot. “I want to be a part of it. I want to be in the infrastructure.
I want to be the brand, instead of just being the face," said Williams. "It really shaped me for the rest of my career both on and off the court in terms of taking a chance and how to be different and how to stand out.
"I learned you can’t overspend, but I also learned that I love seed investing. It’s fun to get in there. I don’t gamble. I don’t jump off buildings. I’m the most non-taking-a-chance kind of a person, but I felt like a seed was where we wanted to be”.
On her husband Alexis Ohanian's help - Ohanian is the co-founder of Reddit - Serena added: “I’ve been really leaning on Alexis." Ohanian added: "She is determined to be great at everything she does.
Firms know Serena is a hugely valuable strategic investor. I think it is the best of all opportunities, and she can essentially cherry-pick from the top VC firms on deals that are interesting that come her way and at the same time she still has her own deal flow from folks who want her to invest.
I was talking, and Serena interrupted me and started asking all these questions about their distribution channels, KPIs and growth strategies. I looked around and saw their faces. . . . She’s at a level where she wants to understand the process and methods, which I think a lot of people don’t expect."