Tennis legend Serena Williams has launched her first-ever fine jewelry collection in collaboration with global diamond manufacturer K.P. Sanghvi. K.P. Sanghvi is one of the world's largest diamond and diamond jewelry manufacturers which has been in existence for more than 50 years.
The collection features ethically sourced and conflict-free diamond pieces. The collection also offers necklaces, bracelets, rings and earrings and has more than 70 core pieces in the collection. Other notable pieces include personalized ID necklaces, bracelets, pavé diamond signet rings and lettered diamond earrings.
The 23-time Grand Slam champion commented, "This collection is a beautiful celebration of the strong women in my life and around the world. I'm so grateful for the opportunity to bring a little sparkle and joy to special moments.
I hope my jewelry designs inspire people to love themselves, belief in themselves, and of course, treat themselves." Laura Rubin, K.P. Sanghvi Vice President, commented, "Women see Serena as more than just a tennis player—they see her as a female icon who represents empowerment and believing in oneself.
Women of all ages love and admire her and we are excited to share this inspiring collection with them." The price points start at $299 and go up to $9,999 and the collection has been launched with Fred Meyer Jewelers online and select stores, including Macys.com.
It will also expand to include specialty jewelers and department stores across the United States. The collection was launched on November 8th via Instagram on Serena Williams' own handle.