23 time Grand Slam champion Serena Williams has been named as the new global spokeswoman for Stuart Weitzman. The former World No. 1 stars in the new 2020 Campaign, which highlights women as pillars of hope and optimism for their communities.
In her statement on the partnership, Williams says, "Now, more than ever, is a moment to focus on hope and moving forward. I want women of every generation to be inspired to do so, one step at a time." The 2020 Campaign is also part of Stuart Weitzman's ongoing philanthropic partnership with Vital Voices Global Partnership, an international nonprofit dedicated to investing in women leaders who drive global change.
As part of this initiative, Stuart Weitzman, along with Serena Williams, has selected two women leaders - Sage Ke'alohilani Quiamno, co-founder of Future For Us — a platform dedicated to advancing women of color at work — and Ashlee Wisdom, founder of Health In Her HUE, a platform that connects Black women to the healthcare providers, services and resources that are committed to their health and well-being.
Serena says she has been a fan of the brand for many years now. "I’ve been wearing [Stuart Weitzman shoes] for probably over a decade now and they’re a real staple in my closet. Most of all… it’s SW and it has my initials”.
Serena's 23 Grand Slam singles titles is the most by any player in the Open Era, and the second-most of all time behind Margaret Court. She has been ranked No. 1 in singles on eight separate occasions between 2002 and 2017.
I hope through this campaign and Stuart Weitzman’s partnership with @VitalVoices, we can share a message of hope and optimism, and celebrate women and their ability to lift up their communities. Head to @StuartWeitzman to learn more.
#SWWomen #SWPartner Photographed by @ethanjamesgreen Makeup by @natashagrossmakeupartist Hair by @angelameadowssalon