Tennis champion Serena Williams is featured in the new Mom Strong campaign by Secret deodorant alongside Olympic Gold medalist Swim Cash. The Secret campaign highlights how women are mothering in all kinds of different, challenging and unprecedented ways right now, saluting all the moms, grandmothers, sisters, aunts mentors, and mother figures who have been the role models and support systems helping navigate their families through the current crisis.
In the campaign, Williams says, "For the moms who taught us never sweat our critics,. To every woman who has had a child, lost a child, adopted a child, raised a child, or raised one up, you teach us what not to sweat so we can show the world our strength”.
The brand is also hosting a give back. For every Secret e-card shared between now and May 17th, Secret will donate a stick of deodorant to frontline healthcare workers and individuals - donating up to 50,000 units through Feeding America, an organization that provides food to people in need through a nationwide network of food banks.
Serena has often credited the role of her mother, Oracene Williams, in her success. She has returned to the courts after giving birth to her first child, Olympia. She has highlighted the issues related to working mothers in recent times calling all working moms her superheroes.
38 year old Williams is currently ranked No. 9 in the world and is chasing the record held by Margaret Court for the most number of Grand Slam singles titles in history. Serena has 23, one shy of Court's record of 24 Slams.
Here is a look at the campaign.