After Alexis Ohanian, Serena Williams’ husband, spread free masks across New York City with the help of one of the companies that he invested in, the American tennis legend decided to follow up with her own charitable initiative.
Hence, Serena’s own clothing brand put on sale denim face masks while stating that for every mask sold, the company will donate 10 of them. “Our custom denim face covers! These non-medical face covers are reusable, washable, and made with care in the US.
We used fabric from our Retro Fit Jeans and signature cotton tees in this new design, which also has a pocket where a replaceable filter can be inserted if desired (filter not included),” wrote the Serena clothing brand on Instagram.
“For every denim face cover purchased, we will donate 10 daily face covers to communities in need in partnership with Bella Canvas”. This is ten times more face covers donated than the shoewear company that her husband has invested in.
After Atoms – the company which has Alexis Ohanian as one of the main investors – decided to sell masks on their website, Ohanian announced the distribution of the first batch of free masks in New York, following the launch of “Give One Get One” campaign.
The campaign’s description as stated on Atoms’ official site goes like this: “For every mask sold, we will donate one mask. Atoms is not planning to make a profit from mask sales. We have priced the mask to cover the costs for us so we can continue to make masks at scale”.
All in all, it’s not about who donates more but the deed itself, so every act of kindness should be appreciated, no matter how small.