SpringHill Entertainment, which is headed by basketball superstar LeBron James and his business partner Maverick Carter, have secured $100m (£90m) in investments for their media company which aims to empower black audiences.
Serena Williams is among those on the board of SpringHill Entertainment
According to BBC, 23 time Grand Slam champion Serena Williams is among those who are on the board of the company. Besides Serena Williams. Apollo Global Management Co-Founder Marc Rowan, Live Nation CEO Michael Rapino, longtime business partners Paul Wachter and Tom Werner are also on the SpringHill board.
The company is a result of three projects that have been merged - production company SpringHill Entertainment, digital media company Uninterrupted and the Robot Co, a marketing agency. In a statement, James said: "I've always wanted to use the platform of basketball to empower those around me.
Now I'm incredibly excited about the opportunity to build a company that empowers creators, consumers, and everything it touches. The SpringHill Company defines empowerment. You see it in the team we've built, the stories we tell, and the community our work will serve."
35 year old LeBron James is an American professional basketball player for the Los Angeles Lakers of the National Basketball Association (NBA). He is widely considered to be one of the greatest basketball players in NBA history.
James's teams have played in eight consecutive NBA Finals (2011–2018 seasons) between the Miami Heat and Cleveland Cavaliers. His accomplishments include three NBA championships, four NBA Most Valuable Player (MVP) Awards, three Finals MVP Awards, and two Olympic gold medals.
Serena Williams is a former World No. and has won 23 Grand Slam singles titles, the most by any player in the Open Era, and the second-most of all time behind Margaret Court, who has won 24 Slams. The Women's Tennis Association (WTA) ranked her world No.
1 in singles on eight separate occasions between 2002 and 2017. She reached the No. 1 ranking for the first time on July 8, 2002. On her sixth occasion, she held the ranking for 186 consecutive weeks, tying the record set by Steffi Graf.
In total, she has been No. 1 for 319 weeks, which ranks third in the Open Era among female players behind Graf and Martina Navratilova. She will be aiming to win a 24th Grand Slam singles title at the US Open in August.