Serena Williams and her husband Alexis Ohanian, along with some youtubers, raised for the company Bitcoin Lolli $ 5 million from major investors. The other investors are: Casey Neistat, Phil DeFranco, Cody Ko, Noel Miller, Ian Borthwick and Gabriel Leydon.
Lolli had Serena Williams' Serena Ventures, her husband Alexis Ohanian's Seven Seven Six and Night Media, the management company representing YouTuber MrBeast. Lolli incentivizes shoppers to go to partner stores with bitcoin rewards sent to a wallet, and now boasts over 1,000 merchants and 250,000 users.
Lolli co-founder Alex Adelman said: "We started with the idea of educating people about bitcoin. So we just stuck it to something everyone does: shopping. People think they invest when they think of bitcoin, but there is probably less than 1% of the world who would consider themselves investors.
Everyone would consider themselves a buyer. They say that a technology to be transformative, it needs to be 10 times better than its predecessor. Since we launched, bitcoin has increased 11 or 12 times, so 10 times better than any other cashback program available."
Serena Williams said: "I am thrilled to announce my investment in Lolli, a company with a mission to make bitcoin more accessible. Earning and owning bitcoin is a step towards financial inclusion for all people."
Williams has won 73 WTA singles titles: 23 of these are Grand Slam events (all-time record in the Open Era, men included), making her the second player ever to have won more Majors in this specialty behind only Margaret Smith Court, who excels with 24.
He has completed the virtual Grand Slam, which consists in winning four consecutive Slams not in the same calendar year, twice (in the two years 2002-2003 and 2014-2015). She can also boast five year-end Master Cups and 19 Premier category tournaments (6 Premier Mandatory, 6 Premier 5 and 7 Premier), as well as 21 Tier I and Tier II titles and a gold medal won at the London Olympics in 2012.