Marco Cecchinato's popularity has increased in the last month. In early May, he won his first ATP career-title in Budapest and a few weeks later, he upset Novak Djokovic in the French Open quarter-final to reach his first semi-final at a Major.
With that result in Paris, he earned $650,000. His agent Luigi Sangermano spoke to Corriere dello Sport about how the French Open result has helped market the Cecchinato brand. 'If before the French Open, Marco was worth 100 (hundred thousand dollars), now he is worth least one million (dollars),' Sangermano said.
'Obviously, after Paris, we were contacted by many important brands, and from several sectors: apparel, watches, cars, fashion, since Marco is a handsome guy as well. Even from companies who would like to sign with him to hold speeches.
We look at quality partners and global ones, since tennis is played in the whole world. So far we have not signed anything: we will speak about it at the end of the season. For a guy who was earning €8,000 by winning a Challenger until a few months ago, seeing him own a big car or a very expensive watch can be confusing.
Marco is already dealing with many distractions, we don't want to add to them. Obviously, looking at how sports contracts are built, that often provide a steady paycheck and bonuses depending on results reached, a Major semi-final means a lot.
For a top 100-150 ATP player, the steady salary for apparel is around €10-15,000, for rackets even less: in some cases, they only give you the technical stuff and a bonus depending on results.' ALSO READ: Roger Federer's chances at Wimbledon: Novak Djokovic gives verdict