In a column for TennisHead, the former top ten player Janko Tipsarevic commented on how social media influence today's society and players. The Serb, who has been active on his social media channels for years, said: "In the era of social media, the younger generation are jumping on YouTube to watch the 2-3 minute highlights of matches rather than watching a full match.
Whilst they see the glorious rally’s and the fist-pumping celebrations of the winners what they don’t see in the highlight reel are the unforced errors, close calls, the windy conditions or the struggles that a player goes through before they work out that ‘winning formula’ for the match.
As a consequence, these younger athletes are becoming increasingly frustrated very quickly in their own matches. They have unrealistic expectations that their matches will be filled with winners good enough for the highlights reel.
I am seeing more and more that the younger generation of players lacks the resilience to fight through a match. To quote Rocky Balboa “It Ain’t How Hard You Hit…It’s How Hard You Can Get Hit and Keep Moving Forward’ and champion tennis players are able to pick themselves up after disappointments and keep competing.
But, it’s not all doom and gloom. For younger athletes this current problem presents a real opportunity to dig deep and rise above the quitters, to overshadow the instant glory seekers. What we are seeing is that young players who are committed, put in the hard yards and make tennis their life choice are rising through the ranks much quicker."