In an email the ATP Chief Executive Chris Kermode explained the reasons why the Laver Cup got introduced on the ATP Calendar. The men's tennis boss said: “Across its first two years, it’s been easy to see that the Laver Cup has struck a chord with fans worldwide in a very short time.
It’s been great to see the passionate participation of the players and the response from the fans at the sold-out events in Prague and Chicago, and we [at the] ATP are excited to include the Laver Cup as an official part of the ATP Tour calendar and have it featured alongside other tournaments on all our platforms.
We look forward to our first year of partnership in Geneva and many successful years ahead”. Roger Federer played a big role according to sources in convincing ATP to make the decision. On the tickets prices, the tournament CEO Steve Zacks said: “We do have a lot of seats that are available at an affordable price.
The challenge is they sell extremely quickly – I mean literally in seconds. In those situations, what might remain available at the end are some of the more premium prices”. On allowing fans attend to attend a training session on Thursday for $20, Zacks added: “The idea is that maybe this will inspire some of them to take on tennis themselves.
Certainly, it will be an enjoyable day. We did the same thing in Prague when we were there – so we do engage with the city and figure out opportunities to inspire as well as leave a legacy."