Swiss Miss Martina Hingis was recently announced as the Ambassador for Swiss Tennis Academy, keeping her close to the sport she has played for many years. Founded a decade ago in 2009, the Academy will focus on high performance athletes – both local and international.
Hingis, who is also the Fed Cup coach for the Swiss team holds a coaching license will be aiming at attracting Asians to the Academy. “I’m absolutely delighted to once again be able to play a more active role in Swiss tennis,” she said in a statement.
“In my mother’s academy I learnt what a difference good coaching can make and I’m very happy that I will be able to accompany many young players on their way forward together with the ambitious team at the Swiss Tennis Academy”.
Swiss Tennis president, René Stammbach said, “The fact that Martina wants to work with us to develop the Swiss Tennis Academy further and in doing so position the location of Biel / Switzerland as a worldwide center of competence for tennis, is not only a great honor and pleasure for us, but also shows that we are on the right path”.
Peter Frey, the head of the academy also commented on the Hingis association, saying, “Our Academy is not the largest, but ‘small and sweet’ - this ranges from the coaching team with highest level of qualifications to individual support for every player. With us nobody is treated as a number, but each person is supported as an athlete and individual”.