On Wednesday, American star Venus Williams announced her new partnership with the Los Angeles-based fashion brand K-Swiss, a label that focuses on athletic shoewear and that had collaborated with world-renowned entrepreneur Gary Vaynerchuk a few years ago.
Serena Williams’ sister became the brand’s global ambassador and has just announced a new collection signed by K-Swiss and her own fashion brand, Eleven by Venus Williams. “I’m so proud to share my limited-edition Eleven by Venus collection, designed in collaboration with K-Swiss!
This capsule collection is close to my heart as I created each style for women who represent boldness and authenticity. These pieces will inspire confidence to take on each day in pursuit of your best self!”, Venus Williams wrote on a post recently published on Instagram.
Why did Venus Williams partner up with K-Swiss?
Venus Williams already owned a signature fashion brand as we saw above, but, per her sayings, she felt a great connection with the style expressed by K-Swiss design.
“K-Swiss is such an iconic brand both on and off the court, and I saw a lot of synergy with my own lifestyle brand, EleVen by Venus Williams. Both brands celebrate boldness, especially of women, and I was excited to collaborate on what turned out to be a really special, unique and exciting collection.
It’s different from anything else out there right now. I think people will love it,” Venus told WWD. “We wanted this to be a marriage between the two brand styles, so we took classic looks but used surprising design elements to make them eye-catching.
We added in a beautiful mint green amongst traditional blues and grey or experimented with unique plaid patterns to make sure it was a combination of both brands,” Williams explained.
K-Swiss' collaboration with Gary Vee
K-Swiss is a fashion brand that focuses on tennis shoes, so it's straight-forward thinking that they would want to ally with a tennis star like Venus Williams, but one of their biggest collaborations before closing the deal with Venus was with the highly successful entrepreneur Gary Vaynerchuk.
You can see their collaboration video here.