US Open champion Emma Raducanu swapped her usual tennis outfit for a monochrome Chanel attire during her first-ever apparition on the Met Gala red carpet. “On the occasion of the 2021 Met Gala, tennis player Emma Raducanu wore a look from the CHANEL Cruise 2021/22 collection.
The athlete also wore CHANEL make-up,” Chanel described Raducanu’s look on Instagram.
Fernandez wore a similar outfit
The US Open champion’s look was described in more detail by British Vogue.
“Making a nod to the midriff flossing trend, the 18-year-old wore printed monochrome separates from Chanel’s Resort 2022 collection, finished with a pearl belt detail at the waist. The tennis star completed the look with patent black boots and diamond earrings from Tiffany & Co.
– a brand she was seen wearing throughout the US Open,” the famous magazine described Raducanu’s outfit. Raducanu’s US Open final opponent, Leylah Fernandez, wore a monochrome outfit as well.
Besides Emma Raducanu and Leylah Fernandez, among the tennis stars that attended the 2021 edition of the Met Gala were also Serena Williams, Naomi Osaka, and Maria Sharapova.
For Emma, this apparition was another taste of what the life of a top tennis player is, and chances are she will attend many more galas from now on. After all, 18-year-old Emma Raducanu shook the marketing world to its core, with major brands scrambling to negotiate and plan future campaigns involving the tennis prodigy.
Marketing experts say they haven't seen such brand interest since Lewis Hamilton and Naomi Osaka. “As far as brand appeal is concerned I think you can draw parallels with Naomi Osaka [born in Japan to a Haitian father and Japanese mother and raised in the US],” said Crow as quoted by The Guardian.
“Because of the multicultural aspect of her heritage she is able to resonate in so many markets. She is a world citizen: she appeals so far beyond a typical white, British, middle-class female tennis player,” said Crow.
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