Agent defends Emma Raducanu over endorsement deals criticism

Some blame Raducanu's endorsement deals for the Briton's results post-2021 US Open.

by Dzevad Mesic
Agent defends Emma Raducanu over endorsement deals criticism

Agent Max Eisenbud strongly insists that Emma Raducanu's endorsement deals aren't negatively impacting the Briton's career. Shortly after winning the 2021 US Open, Raducanu became the face of some of the world's most prestigious and luxurious brands such as Dior, Tiffany & Co, Porsche, etc.

But when Raducanu started to deal with constant injuries and her results were negatively impacted, some started blaming the 20-year-old's endorsement deal - claiming the Briton was more focused on her responsibilities to sponsors than actual tennis.

According to agent EIsenbud, all this narrative surrounding Raducanu's lucrative endorsement deals just isn't true.

Agent Eisenbud defends Raducanu

“If you are looking at the Emma Raducanu situation or any of those players who have been thrust into the thing.

Our job is to educate them on what is available to them. In Emma's situation we could have done 100 deals. She could be doing deals and deals and deals. They left millions and millions on the table. They strategically took the best brands with the most limited time, who understood it would be a rocky road.

None of her sponsors have ever rung up and said ‘oh my god, I can’t believe she’s not winning’. No one. I know people want to say ‘oh she’s got the pressure’. The pressure she has is she won a great tournament and she wants that feeling again and wants to keep winning.

I don’t think she’s waking up and thinking ‘HSBC is mad’. Sponsors are supportive through injury. I know people want the narrative that the ‘big, bad IMG’ are bringing in all this money. We are a pretty well established company and we’re not living and dying on a commission for Emma Raducanu," Eisenbud said on The Tennis Podcast.

Meanwhile, Raducanu has been out of action since May after undergoing multiple surgeries. Raducanu recently returned to the gym and she is working on playing again in the near future.

Emma Raducanu Us Open