Roger Federer's On breaks tennis market with its new amazing outfit line

The company born on the Swiss Alps is ready for a new commercial adventure

by Lorenzo Ciotti
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Roger Federer's On breaks tennis market with its new amazing outfit line
© On

THE ROGER Clubhouse Pro, the latest competition tennis shoe from THE ROGER collection, served as a precursor to the great project that On will launch starting from April 5, 2024.

The company is in fact ready to launch its first and highly anticipated line of tennis clothing, worn on the court by Iga Swiatek and Ben Shelton.

This is an exciting new frontier that will definitively lead ON to focus on tennis, providing a series of outfits and items developed with the latest technologies.

Since 2023, On has partnered with the WTA No.1 Swiatek, who said about the company: "The design and advanced technology not only enhance my comfort during matches but also empowers me to perform at my best while feeling confident."

Iga Swiatek
Iga Swiatek© On
 

Below the press release about the Groundbreaking Tennis Apparel Collection and THE ROGER Clubhouse Pro Tennis Shoe.

"On, the high-performance, premium sportswear brand, announces the launch of two significant additions to its product line-up: the brand's highly anticipated Tennis apparel line and THE ROGER Clubhouse Pro, the latest innovation in the iconic footwear collection co-created with tennis legend and On partner, Roger Federer.

On's Tennis apparel collection represents a major milestone in the brand's dedication to premium, innovative products on and off the court. Drawing on the brand's close collaboration with tennis stars like Iga Swiatek and Ben Shelton, the collection combines cutting-edge materials with thoughtful design, ensuring athletes experience unparalleled comfort and freedom of movement.

On new outfit line
On new outfit line© On
 

The collection boasts advanced moisture-wicking technology, keeping players cool and dry during intense matches. Tailored for optimal performance, the apparel provides a snug yet flexible fit, allowing players to move effortlessly on the court.

Style Meets Function: On believes performance shouldn't come at the cost of style. The Tennis apparel line features sleek, modern designs that make a statement.

The comprehensive collection offers on-court and off-court styles, comprising 17 unique pieces across footwear and apparel. From Shelton's pink-accented tank top to Swiatek's two-piece outfits and an off-court tracksuit designed for ultimate comfort, there's a piece ready to be worn by any level of tennis enthusiast.

On's debut line of Tennis Apparel will be available at On.com, On stores or via affiliate sports retailers in North America on April 5th and in Europe on April 1st, 2024.

On new outfit line
On new outfit line© On
 

THE ROGER Clubhouse Pro: Elevating Everyday Tennis

In partnership with Roger Federer, On is introducing THE ROGER Clubhouse Pro, the first on-court model designed for today's casual but competitive tennis player. This versatile shoe bridges the gap between the pinnacle performance of THE ROGER Pro line and the heritage off-court style from other THE ROGER models.

THE ROGER Clubhouse Pro
THE ROGER Clubhouse Pro© On
 

In addition to THE ROGER Clubhouse Pro, On is launching THE ROGER Kids and THE ROGER Clubhouse Pro Youth, catering to the younger generation and providing the same technology and comfort in a casual, sleek, gender-neutral and court-inspired sneaker.

Both THE ROGER Clubhouse Pro and the Tennis Apparel Collection are available at On.com, On stores or via affiliate sports retailers. Celebrate the fusion of innovation and style, and elevate your tennis experience with On's latest offerings."

THE ROGER Clubhouse Pro
THE ROGER Clubhouse Pro© On
 

We recall On is a company born in the Swiss Alps with a mission to deliver groundbreaking innovations in premium footwear, apparel and accessories for high-performance sports, outdoor and everyday activities.

On's award-winning CloudTec® innovation, purposeful design and revolutionary advances in the circular economy of sportswear have attracted a rapidly growing global fan base, inspiring humans to explore, discover and dream, which is present in more of 60 countries around the world.

Roger Federer
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