Carlos Alcaraz like Uncle Scrooge: the new millionaire deal breaks every record

The Spaniard will renew his commercial partnership with Nike for a truly sensational sum

by Lorenzo Ciotti
SHARE
Carlos Alcaraz like Uncle Scrooge: the new millionaire deal breaks every record
© Luke Walker / Stringer Getty Images Sport

Carlitos Alcaraz has become a money-machine, as well as the tennis player to beat on every surface. In these hours, the young Spaniard and Nike have updated their commercial partner that already began in 2019, when Carlitos signed his first contract with the brand. The Spaniard celebrated his triumph at Roland Garros 2024 with members of Nike present, with whom, according to Relevo, he has negotiated a multi-year agreement in recent weeks, renewing the current agreement which lasted until 2025.

The new contract proposed by Nike to the Spaniard includes truly important numbers. In fact, there is talk of a collaboration that will lead Alcaraz to collect an amount of between $15 and 20 million per year. The American brand has also worked on creating a customized logo, similar to those created in the past for Roger Federer and Rafa Nadal. A collaboration that will allow the 3-time Slam champion to surpass the recent agreement between Nike and Jannik Sinner, worth $158 million over ten years.

Carlos Alcaraz
Carlos Alcaraz© Luke Walker / Stringer Getty Images Sport
 

A rain of money on Alcaraz. After the triumph at Roland Garros a week ago, his 3rd Major, the Spanish champion regained the 2nd position in the world ranking from Novak Djokovic, further separating his rival Jannik Sinner in terms of Majors won with the Parisian success (3 Alcaraz, 1 Sinner).

To date, the Spaniard represents a real gold mine for many sponsors. Among the brands that have signed the young Iberian, the best-known sports brands are Nike and Babolat, among the luxury brands we find Rolex, Louis Vuitton as well as BMW, Calvin Klein and ElPozo Alimentación.

Carlos Alcaraz
SHARE