It was a solid but not great year for the 22-year-old British Kyle Edmund. He started 2017 season as World No. 45, now he is No. 50, so he got a little bit worse in the Rankings, but last week in Vienna he reached his first ATP 500 semifinals ever.
Among his best results, there are also Atlanta and Winston Salem semis, without forgetting that he was the only player beyond Fabio Fognini and Dominic Thiem who won at least a set to Rafael Nadal in the clay-court season.
At times he was able to play a devastating and quick tennis which impressed companies too. According to Daily Mail, Edmund recently signed a new four-year contract with Nike which is believed to be £2 million worth ($2,5 mln).
He is an ambassador of cars company Jaguar too. Management company Starswing Sports helped him to get some new endorsements, and he now decided to invest his money hiring two coaches, the Swede Frederik Rosengren and the former World No.
68 Mark Hilton. Both of them helped him at Paris Masters, where Edmund beat Evgeny Donskoy saving match points and then in the second round lost to Jack Sock after serving to win the match twice. 'I've found this year a bit too up and down, I've lost quite a few close matches, probably too many.
I need to beat some of the better guys. It has been frustrating not to quite get the momentum going but I've tried to keep working away', said Edmund. 'I want it all to happen now but there's definitely a big stadium court win in the later rounds in there somewhere, and I've got close a few times.
I lost in a deciding set to (Milos) Raonic, Stan Wawrinka and Rafa (Nadal) this year. It's a question of getting across the line but I am sure it will happen.' ALSO READ: Guy Forget on Roger Federer's Paris withdrawal: 'I'm frustrated and disappointed' .