Eugenie Bouchard losing sponsors due to bad results


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Eugenie Bouchard losing sponsors due to bad results

Eugenie Bouchard seemed to be the next star of women's tennis when in 2014 she reached Wimbledon final and became the world no. 5. Thanks to her great results on the court and her off-court popularity, the Canadian became the 10th highest paid athlete in 2016.

Since 2015 her career changed, she suffered a concussion after falling in the locker room at the US Open and good results eluded her. Earlier in March 2018, she did win her lawsuit against USTA and claimed a good settlement but the world no.

116 is facing a hard time with some of her sponsors not extending their contracts this year. These include Colgate, Aviva and Usana. Meanwhile, Bouchard has also had to make a shift to Babolat's racquets after opting for Head at the start of the year, according to the New York Times.

Nike is still sponsoring Bouchard, but the American company is not paying her monetarily considering her form on the court. After her straight sets loss to Sachia Vickery in Indian Wells, Bouchard said: 'I don’t have anyone in place right now.

A lot has been going on and it’s, like, the seventh thing on my mind right now. But after this tournament I’ll regroup, spend some time with my team and try to figure something out.' ALSO READ: Serena Williams: 'I would never be able to tell my kid, your mom cheated' .