The 133rd edition of Wimbledon will take place between July 1-14 and the All England Lawn Tennis Club (AELTC) has announced the Chinese manufacturer OPPO as the first Official Smartphone Partner and Wimbledon's first-ever Asian partner!
Already working with FC Barcelona and International Cricket Council, OPPO will make the first steps in the world of tennis after a five-year agreement, using it to extend the presence in the UK and Europe while Wimbledon aims to get reliable connections with the primary OPPO market, China.
OPPO will also promote the new AELTC’s grass court strategy that targets to bring more juniors onto grass courts over the next couple of years, in the quest for the potential Wimbledon champion. After green courts at Wimbledon, the Chinese company will make an impact on the red clay at Roland Garros, signing the partnership agreement with the French Tennis Federation to become a Premium Partner of Roland-Garros and the Rolex Paris Masters for the next three years (2019-2021).
Thus, the innovative brand has become the first Chinese partner of Roland Garros and, as they did with Wimbledon, they will promote clay tennis in China and help in developing “Junior Wild Card Series by OPPO,” an opportunity for the young players from China, Brazil and India in their quest for the main draw wild card at junior Roland Garros.
OPPO will get space in the exclusive sponsor Village and their phones Find X and the Reno will be used to capture the best moments at the second Grand Slam of the season. Bernard Giudicelli, President of the French Tennis Federation, announced: “We are absolutely delighted to welcome OPPO as the first Chinese partner of Roland-Garros and also of the Rolex Paris Masters.
This joint agreement is a great show of confidence from one of the world’s leading smartphones brands. The collaboration, based on the theme of innovation, fits perfectly with the FFT’s international strategy, whose aim is to increase the influence and presence of our tournaments in key markets, such as China”.
“As one of the most popular sports in Europe, tennis requires not only incredible athleticism but also elegance and artistry. This resonates well with OPPO’s pursuit of the synergy of cutting-edge technology and aesthetic satisfaction,” said Brian Shen, Vice President, OPPO.
“Our partnership with Roland-Garros echoes a shared vision and plays a key role in OPPO’s effort to build deeper connections with our users and engage with a wider demographic across Europe”.