Tennis - Tennis legend Billie Jean King has been named as the first-ever Global Ambassador for the Fed Cup by the International Tennis Federation. The Fed Cup is the world's largest annual women's team sports competition.
King is one of the pioneers of women's tennis and she was the force behind the creation of the WTA Tour. She has won the Fed Cup as a player four times and as a captain on four occasions. She was also instrumental in getting women's tennis to the forefront when she defeated Bobby Riggs in the famous Battle of the Sexes match.
Speaking about the announcement, King commented, "It’s simple. I love Fed Cup. My memories of playing Fed Cup and the friendships I forged at that time remain many of my strongest and most cherished. This is a unique competition and a powerful global brand built upon the value of team performance and spirit.
I am proud to be a driver of this movement and work together with the ITF to champion equality in tennis”. ITF President David Haggerty commented, “We are thrilled that Billie Jean King has chosen to join the ITF on this journey.
Billie’s involvement not only elevates Fed Cup as a driver of equality but in our commitment to fulfilling the pledge we made to our National Associations during the 2018 AGM that we will unlock the full potential of the ITF women’s competition in a way that will provide greater investment into the future of the sport”.
The ITF has also integrated the Fed Cup with its gender equality initiative, Advantage All. Through its Advantage All programme.