Ashleigh Barty brand to scale new heights


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Ashleigh Barty brand to scale new heights

“The real significance will be if she can maintain her ranking and win more tournaments. Sponsorships work best when they are sustained over a long period, so potential sponsors will be looking for indications that she can sustain winning to deliver for their brand.” “This presents an opportunity and a risk, but a sponsor might be able to get in now at a cost that might look pretty cheap in six months or a year.

No doubt she has huge support in Australia, but we’re a country of 25 million people and tennis has global exposure.” With fellow Australian’s Nick Kyrgios and Bernard Tomic not a favourite amongst brands due to their tantrums, Barty can make the most of this.

“She has an advantage in that her character and personality is so clearly wholesome and humble. If you’re looking to connect with people by sponsoring an Australian tennis player then there are prominent examples of players you’d rather not have representing your brand.” “Her strength and value is enhanced because she is so clearly not like Kyrgios or Tomic.

Their extreme in their image helps to define hers.” “She’d be perfect for a bank or superannuation company looking to put a human face on their business in a post-Hayne royal commission world.”">Ash Barty is to be a major target for brands now.

Known to be a humble and modest human, Barty is in prime position to get some very lucrative deals by brands. Jumping over 600 positions on the WTA rankings in the last 3 years, Barty is less than 150 points behind World No.1 Naomi Osaka.

It is the highest ranking for an Australian woman since Evonne Goolagong Cawley in 1976. The Brand Agency chief executive Steve Harris said there was big commercial value in the French Open win that Barty could cash in on immediately.

Harris said her sponsorship deals with international companies such as Jaguar, Rado, Head and Fila would include bonus payments to reward her on-court success. He further added that she would not just be in the sights of Australian companies but global companies as well.

“The real significance will be if she can maintain her ranking and win more tournaments. Sponsorships work best when they are sustained over a long period, so potential sponsors will be looking for indications that she can sustain winning to deliver for their brand”.

“This presents an opportunity and a risk, but a sponsor might be able to get in now at a cost that might look pretty cheap in six months or a year. No doubt she has huge support in Australia, but we’re a country of 25 million people and tennis has global exposure”.

With fellow Australian’s Nick Kyrgios and Bernard Tomic not a favourite amongst brands due to their tantrums, Barty can make the most of this. “She has an advantage in that her character and personality is so clearly wholesome and humble.

If you’re looking to connect with people by sponsoring an Australian tennis player then there are prominent examples of players you’d rather not have representing your brand”. “Her strength and value are enhanced because she is so clearly not like Kyrgios or Tomic.

Their extreme in their image helps to define hers”. “She’d be perfect for a bank or superannuation company looking to put a human face on their business in a post-Hayne royal commission world”.