French Open Sees 42% Increase in Television Viewing



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French Open Sees 42% Increase in Television Viewing

Tennis – The live coverage of Tennis Channel’s French Open saw a 42% increase in audiences watching the live telecast of the clay-court Grand Slam tournament, according to Rapid TV news. According to Nielsen data, the tournament averaged 266,000 viewers in 2019 as compared to 187,000 viewers on an average in 2018.

The tournament also led to a 35% increase in the 18-49 age group watching the event, a 41% increase in the 25-54 age group and a 55% increase in the 35-64 age group. During the tournament, eight of the network’s ten highest rated matches in history aired during the French Open.

The tournament earned more than $1 million in revenue from the subscribers, which was a 25% increase as compared to last year and a 500% increase as compared to 2014 when the tournament was first aired on the Tennis Channel.

The tournament was won by Rafael Nadal on the men's side and Ashleigh Barty on the women's side. Nadal defeated Austrian Dominic Thiem in the final for the second year in a row in the men's final while Barty defeated Czech left-hander Marta Vondrousova in the women's singles final.

Nadal's win was a historic 12th singles title at Roland Garros - the most number of titles by any player at a single Grand Slam event while it was the first title for Barty on the women's side.