One of the fastest rising short video platform in the world – TikTok has partnered with the All England Lawn Tennis Club (AELTC) by producing content for a younger audience and the future tennis fans. After AELTC launched the app on the eve of Wimbledon, users on the platform have been encouraged to put their angle on Wimbledon throughout the tournament, which goes on for two weeks.
The hashtag - #JoinTheStory has to be used by the users to tie in with Wimbledon's broader marketing campaign. Users can string multiple clips together for up to 60 seconds of total recording. Alexandra Willis, head of communications, content & digital at the AELTC said: “TikTok provides a brilliant opportunity for sports properties to showcase some of the character, personality, and humour of sport beyond the match action”.
Edward Lindman, strategy manager at TikTok UK added: "We are delighted to partner with Wimbledon and give our community the opportunity to get involved with such a prestigious Tennis Championship. This is a great opportunity for our creators to share their creativity and passion for tennis”.
The pairing comes following TikTok’s amazing growth in the past year, which has seen it become the most downloaded app on Apple’s Store.