John Isner has inked professional tennis’ first CBD sponsorship. The World No.14 and the winner of 15 ATP titles recently announced his deal with Defy, makers of a performance drink infused with high quality hemp extract.
Defy is co-founded by former NFL star and Georgia alumn Terrell Davis. Isner is also a Georgia grad. “It’s exciting to see CBD officially join pro tennis. We couldn't be happier with such a phenomenal athlete like John (Isner).
As professional athletes, all of us squeeze as much as we can out of performance and recovery and CBD is making a big impact for John,” Davis said. Beau Wehrle, DEFY co-founder and CEO further added, “DEFY is leading the way in CBD for professional sports.
We know its benefits, impact on recovery and the direct relation to improved performance. It’s exciting to see pro tennis take the next important step for improving the lives of athletes everywhere”. Isner then spoke about the drink,"I play a sport where taking a single point off can be the difference between winning and losing a match and DEFY is a product specifically intended to put me in a position to perform on every single point,” explained Isner.
“It’s been great getting to know DEFY as a company and I look forward to working with them to help people achieve improved performance through CBD." Isner takes on Reily Opelka for a place in the quarterfinals of the Atlanta Open with Opelka taking out Bublik in straight sets 6-3, 7-6(1). The match promises to be a blockbuster between two of the tallest players on the ATP Tour.