Kooyong Classic gets new Sponsor


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Kooyong Classic gets new Sponsor

The Kooyong Classic tennis exhibition tournament in Melbourne, Australia has announced star players and significant new commercial partnerships ahead of its 2020 edition. Typically a build-up to the Australian Open, this tournament takes place a week before the Grand Slam of the Asia Pacific and has features eight invited men’s players, and also on several occasions a women’s competition.

Next year would see former world number one players Caroline Wozniacki and Maria Sharapova taking part at the event with more players set to be announced in time to come. The tournament has agreed a three-year title sponsorship deal with renewable energy company AgBioEn, under which it will be called the AgBioEn Kooyong Classic.

AgBioEn director Charles Hunting, said: “As AgBioEn grows its role in this country’s greener and renewable future, we believe this partnership will hold success for both parties, bringing together heritage and our collective hope for the future”.

The Mediapro Asia agency has agreed a three-year deal to sell the tournament’s domestic and international media and sponsorship rights. The agency’s managing director Lars Heidenreich said: “We first became involved last year to increase the broadcast exposure of the event internationally.

From there, we saw the potential growth of the event and we are delighted to expand our role on a long-term basis”. Welcoming the deals, the tournament director Peter Johnston said, “The AgBioEn Kooyong Classic is perfectly positioned to provide the all-important final warm-up for players competing at the Australian Open the following week.

Kooyong fans have seen their fair share of male number one players, now it is time for them to welcome two former female number ones who are both massive stars of the game”. “AgBioEn and Mediapro Asia have recognised that the new-look format heralds a new future for the event, and we’re absolutely delighted to welcome them”. The 2020 Kooyong Classic takes place on January 14-16.