Three-time Grand Slam champion Stan Wawrinka has parted ways with the globally active Zurich packaging entrepreneur Reinhard Fromm. For twelve years, the name of Fromm has been seen on the sleeves of Wawrinka but the pair have decided to end their collaboration at the end of the 2019 season.
Speaking to BLICK, Fromm says, "Friends recently asked me: Are you no longer on Stan’s shirt? Yes, I replied, because you can no longer see me .. Most recently, he had four sponsors on each side. Practically no one saw Fromm anymore."
But Fromm does not have any regrets about the decision and says their collaboration brought about great visibility for the brand. “The three Grand Slam titles by Stan in particular were great advertisements for us all over the world.
Stan and I have always had a good relationship. But now I’m investing in youth." Fromm has picked up 12 juniors to be part of the “Fromm Swiss Tennis Top Junior Team” and the team includes Dominic Stricker (17), who most recently trained in Dubai with Roger Federer, Celine Naef (14), Jeffrey von der Schulenburg (18), Leonie Kung (19) or Lulu Sun (18).
The 34 year old Wawrinka is ranked No. 13 in the world and reached the quarter-finals of the Australian Open in Melbourne recently, going down to German Alexander Zverev. The Swiss player, who turns 35 years old next month, most recently pulled out of the ATP event in Montpellier.