Former World No. 1 Venus Williams has launched a new Glam collection, including an activewear line, according to Forbes magazine. Speaking to Forbes, the seven-time Grand Slam champion says, “I created EleVen to give women high-quality activewear that they not only feel fabulous in, but perform at their best – regardless of the activity.
Every collection brings something new to EleVen, and the Glam collection is another step in our journey. We’re excited to offer more activewear in our lineup to mix and match with our premium tennis apparel.’ Williams says the inspiration for her collection was the “EleVen woman”.
- "She’s a strong woman, make no mistake about that, but also kindhearted and authentic. The Glam collection embodies the essence of her through combining soft and bold colors of melon, pink and navy to exude her powerful yet feminine vibe.
As an athlete, I design each collection with movement top of mind to ensure you not only feel comfortable but ready to tackle your fitness goals. EleVen is designed to help you perform, push your limits and focus on your performance.
We’ve developed four core technical material advancements—Pro-Dri, Four-way Stretch, EleVen Ozone and UPF 50—to give you optimized performance during your workouts. I personally test each piece to make sure these boxes are checked because it’s very important to me that we’re delivering nothing but the best”.