American tennis star Madison Keys is making her own efforts to help those affected by the COVID-19 pandemic. Keys' Kindness Wins initiative said that they would be donating $100 Visa gift cards to 20 people who are struggling financially due to the COVID-19 pandemic.
The WTA Charities have also announced that it would be matching the donation of Keys, thus bringing the total number of gift cards to 40. Now, Keys has also announced that she would launch an online auction for professional athletes to support relief needs in their community.
‘Kindness in Crisis’ allows athletes to auction off signed memorabilia to raise funds for organizations bringing relief in their communities. Keys has donated a pair of Nike sneakers, a white Nike top, and a match-used tennis racquet as part of the auction - these will directly benefit No Kid Hungry.
Some of the other organizations who will be benefited by the auctions include American Red Cross, Feeding America and the United Way. Keys says, "With the coronavirus causing so much fear, anxiety, social distancing and isolation, it’s more important now than ever that we reach out to each other to provide meaningful connection and support.
I’m excited to have fellow athletes join me on the Kindness In Crisis efforts – we’re all truly on the same team”.
Thank you so much to @WTA Charities for matching our initiative so we can give 40 $100 Visa gift cards to those in need.
We received a lot of submissions & are grateful we can help even more now. We’re also looking into more ways to help so keep following @KindnessWinsFnd. 💜 https://t.co/eXdbGDyJpK — Madison Keys (@Madison_Keys) March 23, 2020
Check out the #KindnessInCrisis auction and bid on some cool items signed by me and other athletes: https://t.co/ufSL1yxVHh
100% of the proceeds go to COVID-19 relief orgs 🙏🏽 @KindnessWinsFnd pic.twitter.com/nxccRnnAn3 — Madison Keys (@Madison_Keys) March 23, 2020