The US Open Grand Slam event, which kicks off on Monday, has announced new partnerships with Zoom Video Communications and Emirates for the 2020 US Open Grand Slam event.
US Open announces partnerships with Zoom Video and Emirates
As per the US Open website, the USTA and Zoom Video Communications, Inc.
partnership will help deliver virtual experiences during this year's event. The VIP Experiences will include two private VIP virtual hospitality events and a celebrity fundraising event for the USTA Foundation. The virtual hospitality events will feature Q&As with tennis legends, celebrity interactions, and tutorials for the Honey Deuce cocktail and other classic US Open culinary offerings.
There will also be a celebrity-hosted opening night fundraising gala will be held on August 31 via Zoom. This event will be hosted by actor Alec Baldwin and will support the “Rally To Rebuild” campaign which was launched in June and supports the National Junior Tennis Learning (NJTL) chapters across the country.
Lew Sherr, Chief Revenue Officer, USTA, commented on the issue, "This year has compelled the tournament to innovate in very different ways. This new and exciting partnership with Zoom enables us to leverage their best-in-class capabilities to re-imagine spectacular in a virtual environment.
We also greatly appreciate their support for the USTA Foundation and our efforts to celebrate health care champions across the globe”. The US Open has also tied up with Emirates for another initiative to raise funds for the Rally to Rebuild initiative - this year following the on-court post-match interview, the winning player will hit three balls at Emirates-branded Rally to Rebuild targets in the stands and with each target hit, a donation of $1,000 will be made in support the initiative.
This is also part of Emirates’ Serves for Good campaign. The US Open will be the first Grand Slam on the tennis calendar since the Australian Open in January. The French Open tournament has been postponed to late September while Wimbledon has been cancelled for this year.
The tennis tour was shut down due to the global pandemic in March and only resumed earlier this month. Novak Djokovic and Karolina Pliskova are the top seeds for the men's and women's singles events this year.