Lawn Tennis Association Launches #TennisForBritain Initiative

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Lawn Tennis Association Launches #TennisForBritain Initiative

Tennis - The Lawn Tennis Association has launched a #TennisForBritain initiative that it hopes will promote the sport to a wider audience in the country. In a statement issued, the LTA said, “Our vision is ‘Tennis opened up’, and our mission is to grow tennis by making it relevant, accessible, welcoming and enjoyable.

We’re here to govern and develop tennis in Britain, from grassroots participation through to the professional game. Tennis is an amazing sport. Anyone can play; whatever their motivation or ability, from all communities and backgrounds.

At any age and for a whole lifetime, tennis provides physical, social and mental rewards both on and off the court. We’re working towards a future where tennis is truly a sport for all. All ages, all backgrounds, and all levels of fitness – anyone can pick up a racket and everyone can be a part of the tennis family.

We want tennis to be open to as many people as possible, across the whole of Britain. We are here to help many more people pick up a racket, whether it’s for the first time, or the first time in a while. We want to enable men and women of all ages and abilities to play more often, all year round."

The LTA has stressed that starting early is key for playing the sport for the long-term. "Starting early is crucial to playing for the long-term. We need more children to start playing and will do what it takes to make it as easy as possible for parents and kids across the whole of Britain to choose tennis.

We will also build new and develop existing relationships with schools and local communities, so more kids and young people than ever before are able to pick up a racket. We are committed to delivering a clearer route for players to develop – from starter sessions with our brilliant accredited coaches to first-class support at our National Academies.

Our Player Pathway is designed to find and nurture the next generation of champions, with a particular focus on enabling young players to break into the top 100, win medals at the Olympics and Paralympics, and in turn, inspire fans across the nation. Our mission. To grow tennis by making it more relevant, accessible, welcoming and enjoyable”.