Emma Raducanu announced as Dior's new ambassador

• Tennis News
• WTA Tennis

British tennis star Emma Raducanu has been announced as a new ambassador for Dior. Raducanu, 18, captured her maiden Grand Slam title at this past US Open and she has quickly become one of the most attractive athletes for the world's most prestigious brands.

“It felt heavenly!” Raducanu tells Vogue of slipping into the dress for the first time. “Being able to wear a dress like that made with all the magic in the Dior ateliers was a totally unique experience.

The detailed embroidery was exceptional and I was so honoured to attend my first movie premiere in it”. Raducanu will be Dior's latest ambassador for both Maria Grazia Chiuri’s womenswear collections and the face of the brand’s skincare and make-up offering, overseen by Peter Philip.

“Maria Grazia’s work empowers women to feel confident in the iconic Dior cut, which I feel is very unique,” she continues. “The sincerity of her approach and the way she turns shows into collective and meaningful events unquestionably influenced me in my choice”.

Raducanu made history at the US Open

Raducanu was ranked at No. 150 in the world when she made it all the way at the US Open. Raducanu won a total of 10 matches over three weeks at the US Open to become the first qualifier in tennis history to win a Grand Slam.

“It was a privilege to be on the side of the court for all her main draw matches and just see the quality of her tennis at close quarters,” former British No. 1 Tim Henman said of Raducanu's US Open victory. “The way she dealt with the step up in class of each match and took it in her stride, I thought her resilience mentally, her composure and the consistency was incredible.

“To win 20 straight sets to qualify and win a Grand Slam is unprecedented in our sport. It was a real pleasure to watch."